The one that has existed in Las Vegas since 1968 with its own casinos in the casinos? It would be the one in the casino in Atlantic City. The one that was created by casino owner Sheldon Adels and owned by John Horsley in the 1980s, and which is still being operated today as the Sands Corporation. It’s a casino that is synonymous with the name “Casino.”
That, and the casino they bought in 1988.
The Casino Strip, as it was known at the time, was the heart of the city’s nightlife.
The original Sands was the city’s biggest casino, opening in 1962. One thousand people played poker every day, and they were paying $3.50 per session.
By contrast, a night spent at a club like the Sands would cost $20 an hour, and patrons would eat and drink anywhere from $20 to $25 a glass of wine.
The Atlantic City Strip, which today attracts visitors from across the globe, was always considered the city’s premier entertainment destination.
At the time the Sands opened its doors to the public, it had a reputation for being over-booked. In fact, it was estimated to be one of the worst venues in the country when it opened. A report from the casino commission stated: “Casino employees have been known to open for as few as 15 minutes, only to find that the slot machines have been clogged, noiseless, and there has been no increase in business.”
Sands Entertainment president and CEO Adels said: “It all started when we realized the Atlantic City Strip just didn’t work.”
One of Adels’ first moves following the opening of the Sands had been to create the brand new Casino of Tomorrow (COT), a new casino built by a company called Adels Holding Corp. The new brand, which was renamed Sands Casino in 1996, was the first to bring sports, entertainment, casino gambling, to the American public. It was one of the first new casino projects of the 21st century.
The company began life as Adels and Co., a New Jersey-based commercial real estate company that owned hundreds of small buildings across the country. The company acquired the Sands in 1962, and the Casino in Atlantic City as the company got underway with the original casino in the summer of 1968.
This was one of the most successful of the casinos in the early decades. It was still active in 1983. For the next 30 years
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