When you find a good deal, think about the quality and price. Many retailers will ask you to buy something that may look interesting, cheap, or not, but that’s usually because the quality of sale items is low and the price higher. If the quality or price of what you want is really high, it’s very unlikely to go viral.
For example, it would be extremely difficult to produce, say, a viral Facebook post about some awesome new car that will make everyone’s commute more pleasant. If you go for a sale item that isn’t that great, chances are, it won’t do you much good.
Another example would be, if you buy a nice bottle of wine, there are a lot of people who want to say, “I want a cheap bottle of wine,” and they’ll say, “If you give me the price of $30 and I buy it at $10,000, I can go get this cheap, and I will buy it in a few months from Amazon without having to spend money at your store.” That’s a great deal for the wine shop, but as soon as the price of a bottle of wine goes up, many people are going to go to Amazon and try to buy the wine and they’re not going to return it. It’s a bad deal for the wine shop.
A viral Instagram post may be a great deal if your product looks something like this, which appears to be a great deal for the wine shop:
But a viral video with a similar look but with a different price is not going to be a good deal. A viral viral video is also not a good deal. And yet another good viral video might make you famous for being successful without you having to spend a dime on products at the store.
What if I find a cheap item of sale?
It’s possible to make money by selling a cheap gift card for a product — you can also do it by selling a product you don’t have. Remember: The sale is for the product. If the price of the sale item is lower than the cost of the product to produce — if you are using a cheaper tool — it’s not enough to make a viral video or post on Facebook.
If you can, get your money back for a low-quality product. Then again, that may not work because people are just as likely to buy cheap, low-quality things as they are to buy high-quality, expensive things.
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